The supermarket in the United States that has lower prices than Costco and Walmart, according to a study
A recent study reveals that there is a supermarket in the United States that stands out as the most economical option.
More information: Goodbye to Sam's Club and Costco: the supermarket chain that is captivating the public in the United States for its low prices
A study by the analysis firm Dunnhumby has determined that Market Basket is the supermarket chain with the lowest prices in the United States, surpassing giants like Costco and Walmart without compromising the quality of its products.
The report, which analyzes the competitiveness of retailers in times of inflation, highlights Market Basket as the "leading grocery retailer in inflationary times". The key to its success, according to the research, lies in an aggressive strategy of low prices without the need for memberships, like the ones required by Costco, and with more affordable rates than those of Walmart.
Benefits and advantages of Market Basket
According to the study, products at Market Basket can be up to 10% cheaper than those of its main competitors.
This significant savings is key in a context where inflation has raised the cost of living in the U.S., forcing many families to optimize their budget without giving up quality.
Market Basket maintains shelves full of fresh products, from imported cheeses to homemade sushi, at affordable prices.
In addition to its economic advantage, the chain has been recognized by publications like Consumer Reports, which place it among the best in the country for its balance between price and quality.
With over 90 establishments in Massachusetts, New Hampshire, Maine, and Rhode Island, Market Basket demonstrates that it is not necessary to be the biggest to offer efficiency and savings to consumers.
Market Basket, a store marked by success and conflict
The history of this supermarket chain is marked by both business success and family disputes.
It all began in 1954, when brothers Mike and George Demoulas acquired Demoulas Market from their parents in Lowell, Massachusetts. From that moment on, they expanded the business and gave rise to the emblematic chain of supermarkets, but George's sudden death triggered a bitter legal battle.
After that death, it was discovered that Mike had secretly taken half of his brother's company, leading his sister-in-law and nephews to sue him. Subsequently, Arthur S., George's descendant, filed a second lawsuit against his uncle, accusing him of diverting assets to other companies under his control.
In 2008, Arthur T. Demoulas, son of Mike, assumed the presidency and executive leadership of DeMoulas Super Markets. During his tenure, annual sales soared and the employee workforce grew.
In June 2014, a maneuver in the board of directors removed him from office after a relative tipped the scales in favor of Arthur S. in the shareholder vote.
* This article has been translated automatically using artificial intelligence
